Vacansoleil acquisition provides huge portfolio expansion

Amersfoort, Jan. 16 - European Camping Group (ECG), known for the Eurocamp brand, is proud to announce the strategic acquisition of a large part of Vacansoleil's accommodations, significantly expanding its European portfolio. The acquisition involves a total of more than 900 mobile homes and 200 safari tents. This now gives ECG an impressive portfolio of over 45,000 mobile homes in more than 430 parks across Europe.

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Photo: Eurocamp

Background

Vacansoleil's operations ceased a few months ago, after which ECG stepped in to take over these assets. Previously, these were spread across 100 campsites. The strategic acquisition enriches ECG's existing portfolio with four new campsites and a new destination country (Slovenia), a significant expansion of its share of the European camping market.

Relief for campground owners

The acquisition is a relief to campground owners and a potential vacancy is avoided. In this way, ECG shows commitment to supporting the camping community and industry.

Rapid and strategic expansion

The acquisition is part of ECG's rapid and strategic expansion. This was highlighted last year by the acquisition of Vacanceselect. Backed by Paris-based private equity partner PAI, ECG is making great progress in the market in this way.

Improved distribution

The new accommodations will soon be available through ECG's extensive distribution network aimed at its international clientele. Because 45% of guests are not from France, ECG's distribution strategy is tailored to meet the needs of a diverse and global customer base.

Quote

Stijn Depraetere, Vice President Development and Contracting commented, "ECG successfully concluded agreements across most of Vacansoleil's locations. This ensures that we continue to offer these sought-after destinations to the market, through our distribution brands such as Eurocamp, Roan and Homair. These are brands known for their strong reputation, exceptional service levels and consumer protection, in line with Vacansoleil's heritage. We thus offer customers access to a wide choice of destinations for luxury camping vacations."